Advertising in Blood

Publisher

American Society of Hematology
2021 L St. NW, Suite 900
Washington, DC 20036-4929
Phone: 202-776-0550
E-mail: publishing{at}hematology.org

Advertising Representatives

Cunningham Associates
180 Old Tappan Road
Old Tappan, NJ 07675
Phone: 201-767-4170
Fax: 201-767-8065

Representative: kdunn{at}cunnasso.com
Representative: jcunningham{at}cunnasso.com
Representative: ktuzzolino{at}cunnasso.com
Commercial Reprints: ckucera{at}cunnasso.com
Classified Advertisements: vmarvin{at}cunnasso.com

back to top

General Information

  1. Issuance

    1. Frequency: 52 times, published weekly.
    2. Mailing date: Immediately upon publication;
      mail class: periodicals postage;
      mailing cover: flat wrapped.

  2. Established

    January, 1946.

  3. Organizational affiliation

    Official journal of the American Society of Hematology (ASH).

  4. Subscription data

    1. Subscription rates:
      Please see our Subscriptions Page for rate information.
    2. Annual percentage of subscription renewals: 92%.
    3. Number of issues sent after subscription expiration: four.

  5. Editorial

    Blood publishes original articles describing novel and precedent-setting laboratory, translational, and clinical investigations in the field of hematology and related areas of research. All articles have passed through stringent peer review and are representative of the best research in hematology currently conducted in the US and abroad. Review articles and discussions of topical issues in hematology are also included.

  6. Requirements for acceptance of new professional products for advertising

    Pharmaceuticals will not be accepted until a New Drug Application from the FDA has become effective. However, Publisher reserves the right to reject advertising deemed inappropriate. Non-professional products or services must be approved by Publisher.

  7. Requirements for ad clearance

    All advertising must be approved by the Editor-in-Chief and the Publisher.

  8. Advertising acceptance of non-professional products or services

    All advertising must be approved by the Editor-in-Chief and the Publisher.

  9. Policy on advertising placement

    Advertising precedes and follows editorial.

  10. Editorial - advertising ratio

    90% editorial, 10% advertising.

  11. Services to advertisers

    Editorial reprints are available. Please contact your Advertising Representative for additional services.

  12. Staff

    Senior Director of Publishing: nhoffman{at}hematology.org
    Editorial Director and Senior Managing Editor: atrudgett{at}hematology.org
    Production Manager: kzbiegniewicz{at}hematology.org
    Advertising Coordinator: jrobinson{at}hematology.org

  13. Editor-in-Chief

    Cynthia E. Dunbar, MD

  14. Bonus distribution

    • May 10 and 17, 2012, issues will be distributed at the American Society of Clinical Oncology (ASCO) Meeting.
    • May 24, 2012, issue will be distributed at the European Hematology Association (EHA) Meeting.
    • November 15 and 22, 2012, issues will be distributed at the ASH Meeting.

    Check with your Advertising Representative for details.

back to top

Circulation

back to top

Advertising Rates

  1. Paid circulation

    16,461.

  2. Circulation verification

    Publisher's sworn statement.

  3. Coverage & market

    1. Coverage: National and international.
    2. Market served: Includes, but is not limited to, hematologists, oncologists, pediatric hematologists and pediatric oncologists, internists, pathologists, hematology/oncologists, hospital staff, clinics, blood banks, libraries, and medical schools.
    3. Agency commission
    4. Closing dates for space
    5. 2012 black & white display advertising rates
    6. Earned rates
    7. Color rates
    8. Bleed
    9. Inserts
    10. Cover and preferred position rates
    11. Classifed advertising
    12. Reprints
    13. Miscellaneous
    14. Incentive program

    back to top

    Mechanical Requirements

    1. Agency commission

      15% of gross billing on space, color, and preferred positions.

      Dual Responsibility: Billing directed to the advertising agency at the net rate is approved on condition that the advertiser accept "dual responsibility" for payment if the agency does not remit within 90 days.

    2. Closing dates for space

      1. Reservations: All advertising closes five weeks prior to mailing date.
      2. Cancellations: Any time prior to closing dates. Covers and special positions are non-cancelable.

    3. 2012 black & white display advertising rates

      Please see the 2012 Media Kit, p. 5.

    4. Earned rates

      Earned rates are based on the total number of insertions (full or fractional) used within a 1-year period.

    5. Color rates

      1. Standard color rate: $835 per page or fraction of page. Standard AAAA colors: red, green, blue, yellow, or orange.
      2. Matched colors: $885 per page or fraction of page.
      3. Color rate for spread: Color charge applies to each page.
      4. 4-Color rate: $2,155 per page or fraction of page.
      5. Color charges are in addition to earned black-and-white rates.

    6. Bleed

      No charge.

    7. Inserts

      1. Two-page insert (one leaf): Two times earned black-and-white rate plus 10% at earned frequency rate.
      2. Four-page or larger insert: Black-and-white earned frequency rate per page.
      3. Samples of all inserts must be submitted to Publisher for approval of stock and design and other mechanical specifications.
      4. All inserts must be delivered to the printer in cartons with Journal name, quantity enclosed, and intended issue of Blood clearly marked (see Shipping Instructions for details).

    8. Cover and preferred position rates

      1. 4th cover: 50%.
      2. 2nd cover: 35%.
      3. Page facing first text and page facing table of contents: 25%.

    9. Classified advertising

      For rates and other information, contact vmarvin{at}cunnasso.com.

    10. Online Advertising

      For additional information about Blood Online advertising contact:Kevin Dunn
      Cunningham Associates
      Phone: 201.767.4170
      Fax: 201.767.8065
      E-mail: kdunn{at}cunnasso.com

    11. Rates

      Leaderboard: $65 Gross/Net $70 CPM
      Skyscraper Ad: $65 Gross/Net $70 CPM

    12. Specifications

      Leaderboard: 728px wide x 90px high
      Skyscraper: 120px wide x 600px high
      File Format: Flash, GIF, JPG, HTML

    13. Blood First Edition and e-TOC Alert Sponorships

      Your leaderboard ad on the Blood First Edition or e-TOC Alert is distributed 4-5 times per week to over 24,685 opt-in subscribers to Blood E-Mail Alerts. Sponsorships are available on a first-come, first-served basis. Please contact a sales representative for information on rates and specs.

    14. Commercial Reprints

      For rates and other information, contact ckucera{at}cunnasso.com.

    15. Miscellaneous

      Rate protective clause: Proper notification will be given of any rate changes. Advertisers may cancel contracts at the time the change in rate becomes effective without incurring a short-rate adjustment provided the contract rate has been earned up to the date of cancellation.

    16. Incentive Programs

      Monthly Continuity Program: Advertise your product 3 times in any month and receive the 4th insertion free. All ads, including your free ad, must be for the same product, run in the same month, and be a full page or larger. If ads vary in size, the least expensive unit qualifies for your free ad.

      12 Times Discount Program: Place 12 insertions for the same product during the calendar year and get the 13th insertion for the product free. Ads must be full page or larger. If ads vary in size, the least expensive unit qualifies for your free ad.

      You can combine the Monthly- and 12-Times programs to increase your savings and exposure. By combining them over a four month period, you would pay for 12 ads and get 5 free.

      Free insertions from the incentive program DO NOT count towards your earned frequency rate.

      back to top

      Shipping Instructions

      1. Product requirements for web offset printing

        1. PDF files only. Follow the instructions for PDF files at Cadmus Digital Ad Specifications.
          Test files on Rapid Inspector software, a free download.
        2. Ship digital ads on a CD to Blood. Include one SWOP proof.
        3. Furnished proofs are considered final unless otherwise indicated.

      2. Unit sizes

        Size of live matter Width Height
        Spread (two facing pages)* 15" 9 7/8"
        Full page 7" 9 7/8"
        1/2 page horizontal 7" 4 7/8"
        1/2 page vertical 3 1/2" 9 7/8"
        1/4 page 3 1/2" 4 7/8"
        Keep all live matter 1/2;" away from trim edges. Trim sizes: 8 1/4" x 10 7/8".

      3. Bleed sizes

        Trim size plus bleed area Width Height
        Spread (two facing pages)* 17" 11 1/8"
        Full page 8 1/2" 11 1/8"
        1/2 page horizontal 8 1/2" 5 5/8"
        1/2 page vertical 4 1/4" 11 1/8"
        *In spreads, center 1/4" is not live area and will be lost in binding.

        Keep all live matter 1/2" away from trim edges. Trim size: 8 1/4" x 10 7/8". Bleeds require 3/16" from top and 1/8" from bottom, gutter, and outside edge.

      4. Insert sizes

        Two-page bleed size: 8 1/2" x 11 3/16".
        Four-page bleed size: 17" x 11 3/16", supply folded.
        Keep all live matter 1/2" away from trim edges. Bleeds require 3/16" from top and 1/8" from bottom, gutter, and outside edge. In all continuous pages, center 1/4" is not live area and will be lost during binding.

      5. Paper stock

        1. Cover: 6 pt coated.
        2. Body: 45 lb coated.
        3. Insert stock weight (text stock): 80 lb maximum, 50 lb minimum.

      6. Type of binding

        Perfect binding.

      7. Halftone screen

        133 to 150 line screen maximum.

      8. Mechanical closing dates

        1. Completed material: material due four weeks prior to date of mailing.
        2. Patches: four weeks prior to mailing date.
        3. Inserts: four weeks prior to mailing date.
        4. Extensions on the above: consult the publishing{at}hematology.org.

      9. Disposition

        Material will be held for 1 year from last date of issue used and then destroyed unless other instructions are given to the Publisher.

          back to top

          1. Send Contracts and Insertion Orders to:

            Kevin Dunn
            Cunningham Associates
            180 Old Tappan Road
            Old Tappan, NJ 07675

            Phone: 201.767.4170
            Fax: 201.767.8065
            E-mail: kdunn{at}cunnasso.com

          2. Ship Disks and Proofs to:

            Lisa Lee
            Cadmus Communications
            2905 Byrdhill Road
            Richmond, VA 23228

            Phone: 804.261.3043
            Fax: 804.266.2437
            E-mail: leeli{at}cadmus.com

          3. Electronic Submission of Advertising Materials:

            Please refer to #30, 31, and, 32 for file format and file size.
            The instructions for electronic submission of ads are as follows:
            1. Ads must be submitted as a 300 DPI high-resolution (high-res) PDF with advertiser name and issue date in the filename.
            2. Upload a high-res PDF to the Cadmus Communications FTP site at: ftp://ftp2.cadmus.com/Blood/
              username: cjanon; password: cjanon
            3. Find the folder called "Ad Submission for Blood" and copy your high-res PDF into that folder.
            4. Send an e-mail to leeli{at}cadmus.com and to jrobinson{at}hematology.org saying that you have uploaded the materials along with the file name in the subject line.

              Files smaller than 10MB:
              If the file size is smaller than 10MB, the high-resolution PDF may be e-mailed to leeli{at}cadmus.com

          4. Ship Inserts, Separated by Issue, to:

            Blood [identify issue]
            Cadmus Specialty Publications
            2901 Byrdhill Road
            Richmond, VA 23228
            Attn: Insert Storage

            Shipments accepted Mon ’ Fri, 8:00am ’ 3:30pm. All shipments should include a “Bill of Lading,” marked with the total weight, quantity, “Blood,” advertiser name, and insertion date. Please do not mix inserts on the same skid.
       

      This Week's Issue

      1. May 24, 2012, 119 (21)
      1. Current Issue
      1. Alert me to new issues of Blood